Silver Hair, Don’t Care.

“I’m not sure I can get on board with this.” Said my friend as she expertly painted my nails.  “It’ll age you.”  She met my eyes across the manicure table as if to drill home the point. “Seriously, you’re going to look 10 years older than you do now.”   “What’s wrong with looking your age?” I asked.  “And besides, what choice do I have?”  I had been having an increasingly more unpleasant reaction to hair dye over the past several months.  My beloved hairdresser of 20 years tried a different formula, which wasn’t as bad.  And I even jumped ship and went to an all-organic hair salon (feeling a little guilty – like I was cheating on my hairdresser).  But my scalp still revolted, turning red and itchy.  Just a little less so.   “Maybe the hair gods are telling me it’s time to let go.”  I said, hopefully. “Just don’t let it be the first step in

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Hello

Elaina (Burdick) Wellstead is the President of EB&L Marketing, a full ­service HVAC marketing firm. Elaina grew up around HVAC and recognized that residential contractors – with their limited time and marketing training – needed help promoting their companies. This led her to open a marketing company that is 100 percent focused on HVAC. For more than 25 years, she has worked with manufacturers, distributors and local contractors to effectively market their businesses and grow their bottom line, by building their brand and avoiding common marketing missteps. EB&L provides marketing solutions for 1 ­man start­ups as well as large, multi­-vehicle dealerships. But by far, educating contractors on appropriate ways to promote their companies is the part of her job she enjoys the most. You can contact her directly at elaina@ebandlmarketing.com.

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